Founded in 2005, the is a New York City based 501(c)(3) non-profit organization whose mission is to empower youth with a sound financial foundation. Now more than ever this organization is needed to break a generational cycle and to change the way youth, Young Moguls (ages 7 - 9); Rising Moguls (ages 10 - 12) and Moguls (ages 13 - 18), view money by equipping them with five tenets for a financially responsible and philanthropic life: learn, earn, save, invest and donate.

The organization was selected as a Promise Place by America's Promise Alliance and by AOL Impact as one of ten top social good organizations in America. Having these basic financial planning tools encourages youth to become family team players, maximize their longer-term financial well-being and to balance consumer and investor behaviors. The curriculum includes basic Mandarin Chinese, Excel, community service and year round alumni activities, including a Parent "Money Matters' Forum. In August 2013 and 2014, we will tour three cities on mainland China.